Descrizione:
Are YOU a person with a passion for creative strategy? Do YOU want to take charge of a brand’s creative strategy to boost sales and implement psychology-driven messaging? If you answered an enthusiastic “YES” to both questions above, KEEP READING.We are an 8-figure ecommerce brand that sells products for kids in more than 15 countries. We launched the brand at the beginning of 2022 and scaled it from 0 to multiple 7 figures in our first year and did 8 figures in sales in 2023.
If you're sick of flat lining in your career and ready for growth, apply to join our team now. Our goal is to become a 9-figure brand within the next couple of years and innovate our industry by introducing custom and unique products that will help our customers' lives.
And THAT’S where you come in.
We are looking for a resilient and innovative creative strategist that can think outside the box.
Responsibilities
Content Creation and Strategy Development:
• Develop and implement innovative creative strategies that align with our brand’s goals and resonate with our target audience.
• Create content that is not only engaging but also optimized for virality, with a strong focus on emotional appeal and consumer psychology.
• Reverse-engineer popular content formats, like those optimized for group chat sharing, to maximize reach and engagement.
• Work closely with marketing, product, and design teams to ensure all creative outputs align with the overall brand strategy and messaging.
• Supervise and manage the work of our in-house scriptwriter, by QCing the scripts and providing feedback to test new angles and copy in our ads.
Consumer Psychology and Market Research:
• Utilize insights from consumer behavior and psychology to inform creative decisions. This includes leveraging data from consumer reviews, social media, and other platforms to understand the emotional drivers behind purchasing decisions.
• Conduct thorough market research to identify emerging trends and incorporate them into creative strategies.
Performance Analysis and Optimization:
• Monitor and analyze the performance of creative campaigns using relevant metrics and KPIs. Use this data to create future creative strategies.
• Collaborate with media buyers and data analysts to refine targeting and messaging based on campaign performance.
As an organization, we look for the following CORE VALUES in our team members:
• Respect: Fundamental to our interactions and relationships is the value of respect. We recognize the inherent worth and dignity of every individual, regardless of their background, beliefs, or position. Our team members are encouraged to treat one another with kindness, understanding, and empathy, creating an environment where everyone feels valued and heard. By upholding respect in all our dealings, we foster a culture of inclusivity, collaboration, and mutual trust, ensuring that every voice is acknowledged and every perspective is considered.
• Integrity: We believe in doing the right thing, even when no one is watching. Upholding ethical standards and being honest in all our dealings is non-negotiable. Our team members are expected to act with sincerity and maintain consistency between their words and actions, ensuring that trust is never compromised.
• Transparency: We believe that transparency is essential for building a culture of trust and collaboration. We encourage open and honest communication and expect our team members to share feedback, ask questions, and address concerns openly.
• Ownership: We value personal accountability and encourage our team members to take ownership of their actions, whether they have been positive or negative. We believe that taking responsibility for one's mistakes and learning from them is critical for personal and professional growth.
• Growth Mindset: We never settle. We set goals and achieve them. We believe there is nothing that cannot be achieved, and we expect our team members to always do their best to grow as a person and professionally, and to be eager to grow together with the company. Our team members are encouraged to step out of their comfort zone, embrace new experiences, and view failures as stepping stones to success. By cultivating this mindset, we ensure that individual and organizational growth is always on the horizon.
• Hard work: We believe in having a strong work ethic and being committed to achieving excellence. Our team members are encouraged to be productive and continuously improve their skills and knowledge. We believe that this level of dedication and commitment is essential for providing value to our customers and achieving success as a team.
In addition, you MUST have the following skills / experience:
• Proven experience as a Creative Strategist or similar role, in e-commerce.
• Strong understanding of consumer psychology and experience applying psychological principles to creative work.
• Excellent content creation skills with a portfolio showcasing successful campaigns.
• Proficiency in analyzing data to drive creative decisions and optimize campaign performance.
• Passion for creating content and storytelling.
• Excellent visual and written communication skills.
• Proficiency in data tracking tools and software for Meta and Google.
• Strong understanding of social media platforms and their best practices.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Outgoing personality with excellent social skills.
• Keen interest in staying on top of trends and incorporating them into content.
Compensation:
Compensation will be 3000€ per month. 45 hours per week, Monday to Saturday.
How to apply:
Fill out this Google Form: https://forms.gle/icSQwpoaEctQSSJT6